Nunca esquecer, produzir é o mais fácil

"Disruption Lessons From Airbnb"

"Your future competitors will likely supply what you do--but from cheaper, off-the-radar sources.
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the key to Airbnb's disruption of the incumbent hospitality market--that is, hotels and inns--was its ability to challenge the incumbents' traditional source of supply. "Airbnb enables anyone with a spare room and a mattress to run their own BnB and benefit from a global market of travelers."
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It would be one thing if Airbnb were the only upstart disrupting incumbents by challenging traditional supply sources.
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1. They create new sources of supply.
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2. These new sources of supply tend to be inferior to and less sophisticated than previously existing ones.
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3. Over time, the supply on these platforms evolves to compete directly with mainstream competitors."

Nunca esquecer, produzir é o mais fácil. Difícil, difícil é vender.

Ainda sobre a Airbnb.