Estava escrito nas estrelas...

Ainda antes de ouvir falar do "showrooming", muito tempo antes disso, desenvolvi aqui o conceito da batota (o primeiro postal foi em Maio de 2008 escrito na sequência de uma conversa com o Aranha na noite de Aveiro).
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Estava escrito nas estrelas... a falta de aposta na batota, a falta de aposta na experiência de compra, iria abrir uma avenida para o online entrar como faca em manteiga no Verão.
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Assim, faz rodo o sentido esta reacção:

"As more people shop online, retailers are seeking the help of stylists to remake bricks-and-mortar shops as a customer experience rather than merely a place to buy clothes and products. When Jessops, the UK camera store chain, went into administration at the beginning of the year, one redundant employee stuck a notice in the store’s window, thanking customers for shopping at Amazon. “The likes of Net-a-Porter and Asos are giving everybody a run for their money. Actual shops have to provide something else,” explains Mr Card.
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A 2011 report by Deloitte, the professional services firm, says: “Consumers expect the store to enable an experience which online cannot deliver, that is, providing the in-store theatre and the ‘touch and feel’ experience . . . The role of the store needs to evolve . . . providing inspiration and emotional engagement.”
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“The shop is their showroom, providing an experience,” he continues. “There’s a bar, it’s by appointment only, you’re only allowed two people in there at a time, so you’re free to wander. It’s about providing a feeling of what [the brand] is about.”

Trechos retirados de "Design therapy for retailers"

H/T ao caro "notes"