"below everything else"

"10 Things Every Customer Wants"

"Why does a customer buy from one vendor rather than another? According to research recently conducted by The Rain Group (detailed report here), customers tend to buy from sellers who are superlative at the following tasks:"

Em décimo e último lugar temos:

"10. Provide Value That's Superior to Other Options
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And here, finally, at the No. 10 spot (below everything else) comes the price and how that price compares to similar offerings. Unless you can prove that buying from you is the right business decision for the customer, the customer can and should buy elsewhere."

Os "bean counters" da tríade não percebem isto.
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E você?
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E a sua empresa?