sexta-feira, março 22, 2013

Por isso, ocorrem as falências e as re-estruturações

"“It’s not about the technology, it’s about the neurology.” We don’t see the rules of our culture until something startling makes an impression on us and forces us to reconsider. In immersive environments, it is easy to create the surprising, unforgettable moment that re-forms our ideas of what’s right and what’s wrong and helps prepare us to see differently the next time.Given all we know from the science of attention, what O’Driscoll says about immersion makes perfect sense. Seeing our own blind spots in real life often requires disruption. “Sometimes failure is necessary before people or businesses change,” O’Driscoll notes. The bottom line, he says, is that how we work and who we work with is changing fast, maybe too fast for us to comprehend the deep nature of the change."
Por isso é que estes tempos de crise são inevitáveis, os modelos mentais que carregamos às costas são mais resistentes e duradouros que a realidade que os ajudou a construir.
Entretanto, a realidade muda mas os modelos mentais não.
 Por isso, ocorrem as falências e as re-estruturações.
Trecho retirado de "Now You See It - how the brain science of attention will transform the way we live, work and learn" de Cathy N. Davidson.

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