O futuro dos centros comerciais

Um tema acerca do futuro do retalho, o futuro dos centros comerciais, aqui: "Malls must move beyond shopping to survive in Internet era":

"As growing numbers of shoppers move online, European mall owners are looking to pull in customers by including services that can't be replicated on the Web like hospital care and government offices.
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Malls must become more like full-service community centers to survive in the face of a growing list of failed retailers like HMV and Blockbuster, property experts at the annual MIPIM trade fair in Cannes, France, told Reuters.
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"The days of the stand-alone mall are numbered,"
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"In 20 years time you will find stores that sell books and DVDs replaced by sites that give people a reason to go the mall ... art galleries, education centers and health and spa treatments."
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in light of a forecast last month that 90 percent of retail sales growth in Britain, France and Germany between 2012 and 2016, or 91.5 billion euros, is expected to be online, (Moi ici: Dá para pensar o que é que a CCP, como associação patronal, está a fazer para preparar os seus associados para esta realidade? Será que, como o CEO da Renault, está a pedir mais dinheiro para os consumidores e estes, em vez de comprarem nas lojas do retalho físico, migram cada vez mais para o online?) according to the property arm of French insurer AXA, which manages 43 billion euros of assets.
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As well as changing what's inside, mall owners will need to borrow ideas from developing markets like Dubai and China where centers are part of wider mixed-use developments where people live or include open spaces where they spend leisure time, Roberts said.
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"Convenience and Internet shopping has created a breakdown in community structures and there's a gap there waiting to be filled," he said.
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While retailers and mall owners struggle to find answers, all agree that warehouse property owners are the big beneficiaries of the change in retail habits.
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Every additional 1 billion euros of online sales resulted in an average additional warehouse demand of approximately 72,000 square meters in Britain, Germany and France over the last five years, a report from warehouse landlord Prologis said last year.
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"Logistics is the new retail," said Simon Hope, global head of capital markets at property consultant Savills, referring to the way changing consumer trends will affect the way investors see property.
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"There is a trend of money moving away from all but the best and most regionally dominant malls into logistics as they are economically shielded," he said."

Os centros comerciais vão ter de apostar muito mais na batota, no desenho de experiências, na co-criação, na personalização da compra, na co-construção, na co-produção, tudo o que ajude a diferenciar da simples transacção onde o online triunfa facilmente.