Afinal, antes do artigo referido na parte I ainda apareceu algo mais.
Lembram-se do gestor que acha que a estratégia deve ser um segredo?
Na parte II mostro como estratégia e processos, como estratégia e pessoas se relacionam. Implementar, executar, operacionalizar uma estratégia passa por traduzir abstracção, traduzir escolhas teóricas em acções concretas, daquelas que podem ser monitorizadas: quem faz o quê até quando.
Uma mudança estratégica acaba sempre por implicar mudar algumas rotinas enraizadas. Se a estratégia, se a sua lógica não é conhecida, como vai ser possível mudar as actividades, os comportamentos e as mentes?
"Especially in larger organizations, we're told to shift strategy without changing our processes - and the steps we take every day. This is why large companies fail to innovate. It is hard to take new steps because each one defies some rule or precedent for how we make day-to-day decisions.E também:
Before you know it, the steps you were taking to implement a broad strategy - true innovation - have all been replaced by the status quo.
Leaders of change recognize that a great strategy is made up of many steps that, on their own, don't make sense and often break conventional norms. To innovate, you must advocate for and preserve the unordinary steps required to create something extraordinary.
The lesson here is that the "big idea" is the easy part. Large companies usually know where they need to go to stay on the cutting edge, but they don't have the fortitude and flexibility to take the right steps to get there. The necessary steps are diverted by the usual steps, otherwise known as protocol. When you only take familiar steps, you don't travel far."
"Strategy involves change. People have to change something to bring strategy to life. You need to be able to translate your strategy into actions, tasks and projects. You also need to communicate the logic and purpose of the strategy so people can get engaged with the work and are willing to help it succeed. If strategy is painful then you’re doing it all wrong.Ao reler "If strategy is painful then you’re doing it all wrong" recordei-me do discurso de Henrique antes da batalha de Azincourt, segundo a criação de Shakespeare. Talvez a explicação sobre a "estratégia secreta" venha da comparação dos negócios com a guerra ou com o desporto... só que aí, a finalidade é vencer o oponente, nos negócios é satisfazer os clientes.
So you could create your strategy in secret and spend months trying to make it work. But it’s far better to spend months involving everyone in creating strategy that encourages discussions between departments, improves understanding of competition and customers, and increases chances of creating something worthwhile that will help you to grow.
What has to change? How big are the changes? Who will be affected? Who do you need to really make the strategy work? For a strategy to be valuable, it has to be made to work. Smart strategists understand strategy only works if enough people want it to succeed. More is accomplished when the people doing the work love the strategy that guides the work."
Primeiro trecho retirado de "Strategy Is More Short-Term Than You Think"
Segundo trecho retirado de "If Strategy is Painful, You’re Doing it Wrong"