A evolução do retalho físico

De "In the experience economy, retailers are selling much more than goods" retiro:

"For a storefront to survive, just selling things isn’t going to cut it anymore.
.
Sure, people still buy stuff, but many of them do so online. Internet sales on Black Friday, for example, topped $1 billion for the first time and are expected to rise 17 percent this holiday season. So if consumers are going to shop in person, they want the experience to be a memorable one.
...
Retailers know this, so they are selling experiences in addition to goods. Cooking classes at Sur La Table, rock-climbing walls at REIand golf-swing simulators at Dick’s Sporting Goods are all part of this experience economy — gimmicks to get consumers into stores. And even if shoppers go home empty-handed and buy online, more stores are charging for their special attractions in an attempt to make up for the fact that serving bowls and stationery aren’t flying off the shelves.
...
Now that the experience economy is here to stay, retailers are competing not just through their goods but through the shopping experiences they offer."

Ontem, ao final da tarde, durante o meu jogging ouvi Ken Robinson em "Out of Our Minds":

"At the end of the nineteenth century a virtual earthquake disrupted the visual arts. For centuries, painters and sculptors had recorded the likeness of people, places and events. It was one of their main roles, and sources of income. The invention of photography broke their monopoly. It provided a quick, cheap and faithful method of visual record. The new technology caused agonies of debate; some centered on the Royal Academy in London, analyzing the status of this new technology. Some artists worried that photography would be the death of painting. Others argued that this was unlikely since a photograph could never be a work of art. Within the context of established ways of thinking, the question was, “Could a photograph be a work of art?” In fact, photography was challenging the establishment with a more profound question about the nature of art. It was breaking the mould in which established ideas of art had been formed.
...
As photography evolved in the 20th century into an art form in its own right, it came to be seen not so much as a threat to the visual arts, as a form of liberation. Freed from the confines of figurative and representational work, painters explored new possibilities: from the expression of personal feelings to extending the limits of visual form through abstract and conceptual art."

Podemos relacionar as duas passagens...
.
As lojas físicas, para sobreviverem, vão ter de se transformar, vão ter de se libertar do esquema mental em que estão enformadas há muitos anos e equacionar novos modelos de negócio.