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"Kings of a Small-Batch Empire in Brooklyn"
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"Etsy"
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"Smorgasburg"
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E sublinhar mais um trecho de Chris Anderson em "Makers":
"Goods made by passionate consumers-turned-entrepreneurs tendo to radiate a quality that displays craftmanship rather than mass-manufactured efficiency.
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In a sense, this is just the extreme of the specialization that Adam Smith originally recognized in The Wealth of Nations as the key to an efficient market. People should do only what they do best, he said, and trade with others who make other specialized goods. No one person or town should try to do it all, since a society can do far more collectively with an efficient division of labor - comparative advantage plus trade equals growth. What was good in the eighteenth century is even better in the twenty-first, now that specialists have access to global supply chains for their commodity input materials and global consumer markets for their niche output products."
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