Choquei com Mongo esta semana

"Now the rise of the "artisanal" movement and mass-scale crafting has created widespread demand for such specialized goods. (Moi ici: Basta recordar este postal de hoje The bell curve is moving (mass geekery). Sim, we are all weird now)
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What's different about these niche physical goods, created by people and communities who aren't attempting to conform to the economic requirements of Big Manufacturing?
For starters, niche goods aimed at discriminating audiences can command higher prices. Just think of couture fashion or fine wines. Boutique products with unique qualities are polarizing - they may be just right for you but not for others. But the people they really are for are often willing to pay more for the privilege of being so well suited. From tailored clothes to fancy restaurants, exclusivity has always commande a premium.
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This is what i.materialize, a design firm, calls "the power of the unique." In a world dominated by one-size-fits-all commodity goods, the way to stand out is to create products that serve individual needs, not general ones. Custom-made bikes fit better. Right now this mostly the privilege of the rich, as such products require handcrafting. But what if they could be produced using digital manufacturing where there is no cost to complexity and no penality for short production runs?
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Increasingly, when computers are running the production machines, it costs no more to make each product different.
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The old model of expensive custom machines that had to make the same thing in vast numbers to justify the tooling expense is fading fast.
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These niche products tend to be driven by people's wants and needs rather than companies' wants and needs."
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Este texto podia ter sido retirado deste blogue, bastava seleccionar postais com o marcador Mongo, fazer o corte, a colagem e a tradução.
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Esta semana, durante um almoço com empresário que tem empresa que vive da injecção de peças plásticas, em que o molde é propriedade do cliente, percebi como já há mercado para as impressoras 3D (embora o empresário nunca tivesse ouvido falar em tal coisa).
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Façamos um esquema:

Duas empresas sem know-how industrial (Cliente do cliente) com ideias para pequenas séries, fazem by-pass ao seu fornecedor (Cliente (dono do molde)), talvez para não criarem misturas com o seu modelo de negócio actual, e pedem ao injectador que aposte nos projectos. Como o injectador só conhece o trabalhar com moldes os projectos morrem ali...

Trecho de "Makers - The New Industrial Revolution" de Chris Anderson