Flexibilidade, paixão e iniciativa

"A notable facet of the fashion industry is that the barriers to entry are low. Etsy is full of items sewn in someone's spare bedroom. Many big-name designers started small. Thakoon Panichgul sold his first collection from an upturned trash can in a lower-Manhattan warehouse, and Zac Posen sold his concept from his parents' living room.
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While that gives new entrants hope, it also creates a big risk. Stores are full of clothes from brands that disappear too quickly to recall. Standing out is a challenge.
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They planned to sell it the way they had sold luxury products—with attentive service and attractive packaging. They would sell online initially and wholesale to stores later. Products would launch individually, with a men's polo next.
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Finished shirts are sent to their home in Atlanta. There, they juggle caring for their 10-month-old son with fulfilling daily orders. "We knew how to fold," Ms. MacLane says."

Gosto destes exemplos. Exemplos que que põe a nu velhas concepções do mundo, entretanto tornadas obsoletas.
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Falham quando relacionam preço com custo, deviam concentrar-se na mensagem do valor.
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Trechos retirados de "Polo Puzzle: What Goes Into a $155 Price Tag?"