Bolha azeiteira em força, em perspectiva?

Bolha azeiteira em força, em perspectiva:

"Currently, large Spanish and Italian companies supply the bulk of olive oil in the US, where imports account for more than 99pc of the $1bn-plus (£629m) retail market.
Italy enjoys a 51pc market share, while Spain, the world's largest olive oil producing nation, has 23pc.
...
However, the analysts at Rabobank say that US producers, by highlighting their high quality production processes and exploiting the strong consumer appeal of a local label, are expected to capture 5pc of the overall American olive oil market in five years. (Moi ici: Interessante, incapazes de competir pelo preço, optam por atacar os segmentos premium - qualidade superior e proximidade)
European exports look vulnerable, the report warns, particularly the oil coming from Spain which typically commands a smaller price and is seen as being of lower quality. (Moi ici: Os analistas prevêem que uma pequena parte do consumo, 5%, migre do azeite barato Made in España, para o azeite Made in USA) da In response, the Old World producers must up their game, the writers conclude.
"Responding effectively to the challenge from New World olive oil producers will require much focus on quality and production efficiency by European olive oil players," said analyst Vito Martielli, the report's co-author.

Olive oil was already posing problems for the southern eurozone states. In May, producers suffered as its price slid to a 10-year low, the result of a supply glut caused by a bumper olive crop in Spain."

Se não arranjam novos mercados para escoar a produção, China por exemplo, não vai ser bonito de ver.
.
Trecho retirado de "Eurozone olive oil firms face threat from America"