Quando o palco é invadido por muitos actores...

David Rock em "Your Brain at Work" levanta um tema muito interessante. A mente humana é como um pequeno palco:

"It can hold only a handful of actors at a time. Put too many on, and others get bumped off. With so little space available, it’s easy to get overwhelmed and make mistakes."

Depois, Rock menciona um trabalho que já aqui referi várias vezes, o estudo de Miller e do número sete:

"You’ve probably never heard of George A. Miller, but you may have heard of the outcome of a study he did in 1956. Miller found that the maximum number of items a person can hold in mind at once is seven. The trouble with Miller’s research being so well known is that it’s wrong, or at least often misinterpreted. This misinterpretation may be the cause of universal angst: many people think they have a problem because they can’t hold that much information in mind.
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A wide survey of new research in 2001 by Nelson Cowan, at the University of Missouri–Columbia, found that the number of items you can hold in mind is likely not seven. It’s more like four, and even then this depends on the complexity of the four items. Four numbers, no problem. Four long words, and it starts to get harder. Four sentences, unless the sentences are familiar—a memorized prayer or an advertising jingle—are very difficult indeed to keep in mind. And the participants in these studies were all young adults. Think about it. Four sentences. That’s not a lot. No wonder meetings often seem so chaotic. No one can make sense of what’s going on." 

E, para complicar a situação:

"It gets worse. A study by Brian McElree at New York University found that the number of chunks of information you can remember accurately with no memory degradation is, remarkably, only one. This study states, “There is clear and compelling evidence of one unit being maintained in focal attention and no direct evidence for more than one item of information extended over time.” While you can obviously remember more than one thing at a time, your memory degrades for each item when you hold a lot in mind."

Enquanto ouvia estas palavras, durante o jogging, o meu pensamento - o palco - foi ocupado pelo que acontece nas empresas quando precisam de desenvolver uma nova estratégia. O palco é facilmente invadido por várias ideias novas  em simultâneo.
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E se é invadido por várias ideias novas em simultâneo... não vai ser fácil serem percebidas e vingarem.
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A base do spin está nisto... se a mente está ocupada com um tema (RTP, por exemplo) não vai ter espaço, não vai ter palco, para se dedicar a outra coisa (défice, por exemplo).
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Só vem sublinhar a importância do retorno da atenção (ROA).