quinta-feira, agosto 30, 2012

Acerca da dimensão das empresas e da necessidade de crescer a todo o custo

Quando se fala de empresas e de indústrias, algumas imagens de um paradigma vêm à mente de muitos:






São um bom resumo do que foi o século XX.
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São o resultado da colocação em prática de um modelo competitivo descrito por Marx e partilhado por quem escreve artigos onde se lê:
"Marx argued that, for certain technical reasons, value—and therefore profits—can be extracted only from human labor."
Cada vez mais gente partilha a ideia de que o valor não é criado pelos trabalhadores e pelas empresas. O valor é criado, percepcionado, sentido, originado na mente de quem compra. Logo, tudo o que decorre da afirmação de Marx está obsoleto.
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Quando vamos a caminho de Mongo, um planeta "indy", um mundo de diversidade independente, algumas mentes continuam a bajular a ideia das mega-empresas, a ideia do Deus-eficiência. O meu caminho é mais este:
"we can transition to an economy where we work more for ourselves, each other, and in teams. A logical consequence of the financial crisis but also one that could be construed as a silver lining is the rapidly growing rate of self-incorporation. Over one-third of Americans are now registered as self-employed, becoming small businesses in a P2P economy of professional services and retail, or sub-contractors in growing sectors such as healthcare and data collection and analysis. According to McKinsey, the past decade has witnessed a decline in jobs involving transactions and production, while 5 million jobs have been created in interactions that require collective problem-solving or skills matching."
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"3D manufacturing devices that allow small-scale producers to get back in the game of producing everything from household goods to complex mechanical proto-types at ever-lower cost. Rather than a black market, this is a blossoming and efficient digital marketplace for millions of citizens." 
Por tudo isto, acho deslocadas estas críticas à dimensão das PMEs e às suas lideranças em "Ajudar as empresas a crescer".
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Por tudo isto, gostei muito, muito mesmo deste texto "37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady":
"I’m a fan of growing slowly, carefully, methodically, of not getting big just for the sake of getting big. I think that rapid growth is typically of symptom of... there’s a sickness there. There’s a great quote by a guy named Ricardo Semler, author of the book Maverick. He said that only two things grow for the sake of growth: businesses and tumors.
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I take my inspiration from small mom-and-pop businesses that have been around for a long time. There are restaurants all over the place that I like to go to that have been around a long time, 30 years or more, and thinking about that, that’s an incredible run. I don’t know what percentage of tech companies have been around 30 years. The other interesting thing about restaurants is you could have a dozen Italian restaurants in the city and they can all be successful. It’s not like in the tech world, where everyone wants to beat each other up, and there’s one winner. Those are the businesses I find interesting--it could be a dry cleaner, a restaurant, a clothing store. Actually, my cleaning lady, for example, she’s great."
Basta pensar no seguinte desafio:
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Como ganhar mais dinheiro, para pagar melhores salários e remunerar melhor o capital, num mundo em que a oferta agregada supera várias vezes a procura agregada, num mundo em que os recursos são escassos?
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Não é a despejar produção em massa... é a voltar ao artesanato agora na indústria.

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