quinta-feira, maio 10, 2012

Novos modelos de negócio

Ontem de tarde, apanhei esta história "The Open Access Price Wars Have Begun" sobre uma abordagem diferente para o modelo de negócio da publicação científica.
.
À noite, ao folhear "The Business Model Innovation Factory" leio:
.
"During the industrial era the half-life of a business model has been measured in generations. Business models have always lasted a long time. Business models rarely changed and were handed down from generation to generation. Most business leaders have never had to change their business model. Most business leaders have never had to change their business model. Most CEOs have led a single business model throughout their entire career. They never learned how to change a business model in business school or from their peers, who also have never had to change their business models.
.
During the industrial era once the basic rules for how a company creates, delivers, and captures value were established they because etched in stone, fortified by functional silos, and sustained by reinforcing company cultures.
...
Those days are over. The industrial era is not coming back. The half-life of a business model is declining. Business models just don't last as long as they used to."
.
Quando ouvimos empresários queixarem-se dos clientes, dos fornecedores, do mundo... muitas vezes o que aconteceu foi isto, alguém apareceu com um modelo de negócio diferente. Abordar o mundo com um modelo de negócio diferente é como olhar para o mundo com umas lentes diferentes. E quem está de fora, se não se aperceber do novo modelo de negócio, muitas vezes não consegue entender a lógica.

Sem comentários: