Quando a experiência dos clientes é mais forte que ...

... a adição do controlo de custos
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Para quem acha que o futuro é da Amazon e de quem vende on-line, só...
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Uma empresa que começou on-line e que está a ganhar presença física por que:
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"Having a retail presence makes sense to us for four reasons. First, our customers wanted it. Second, it allows us to build close personal relationships with customers by meeting them, (Moi ici: Quantos ainda não perceberam a magia de um Genius Bar) which you don't get from an online transaction. Third, the showrooms act as learning laboratories, and help us to create ways to make shopping for glasses online easier based on how we see people behaving physically in-person. Fourth, the stores are a great training opportunity for our staff. When they've served people in our showrooms, they do a better job helping customers who need assistance by phone or over email."
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"physical selling will probably always be an important part of our branding and will help us to innovate and create the best customer experience possible."
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Reparem no título "Four Reasons Why an Online Retailer Decided to Open Stores"
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Os batoteiros sabem como actuar... sabem como raptar o futuro.