Acerca de Mongo... um futuro em construção

"Mass Customization and Custom Artisans":
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"How disruptive is the following statement to your way of thinking about business?
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“Customers don’t want a choice; they want exactly what they want.”
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If your business model is based on a 20th century mass production paradigm, this observation about 21st century consumers by acclaimed author and business coach Joe Pine might spell trouble.
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But what if you’re a custom artisan? What impact do 21st century consumer attitudes and the mass customization movement in business have on your livelihood? (Moi ici: Como tudo se liga... indústrias tradicionais, pequenas séries, flexibilidade, rapidez, proximidade, printers 3D, design, inovação... Mongo!!!)

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Although many businesses have tried to introduce mass customization into their offerings, this is a difficult transformation. The number one obstacle they face is the mass production mindset. Mass production is designed to be “pushed” by efficiency, the need to utilize materials and equipment in the most cost-effective manner possible. (Moi ici: A minha velha guerra acerca da eficiência vs a eficácia, e a superioridade desta última) Mass customization, on the other hand, is “pulled” by customers’ choices.
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Mass customization has added a new element to the classic economic dyad of standardized goods and customized services. When companies mass customize goods, they become service businesses that help customers figure out what they want. “Mass customization automatically turns a service into an experience.” If people enjoy that experience, they will pay a premium for it."

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"The Maker Movement" (Moi ici: Isto é tocar o futuro...)

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"“The people who create, build, design, tinker, modify, hack, invent, or simply make something.” The definition of “maker” is also changing, he notes. Small businesses, startup entrepreneurs, inventors, craftspeople, can all be makers who embody “the spirit of DIY.” Awareness and appreciation of these people are growing, too.
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What does this movement stand for? What do they do? (Besides make things).

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According to Dale Dougherty, the founder of MAKE magazine and organizer of Maker Faire, and one of the luminaries of the movement, the makers are creating a new culture, a new way of looking at manufacturing, creativity, and ourselves."

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Daqui e aqui:

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""The 20th century was about dozens of markets of millions of people." Mass consumers, in other words. (Moi ici: O mundo para o qual as fábricas deste postal foram criadas para triunfar em grande)
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But—says Joe Kraus: "The 21st century is about millions of markets of dozens of people". A mind-changing insight, closely aligned with what Joe Pine told me 16 years ago.
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Model
To cater for the radically changed consumer market place will need companies able to mass customize their products into huge numbers of individualised configurations, answering their customers’ individual needs. (Moi ici: Qual o mosaico de actividades, qual o tipo de fábrica, qual o tipo de relação com os consumidores, necessários para aproveitar esta mudança radical?)
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That’s the insight of the author and commentator Joe Pine; it is one not understood by most companies organised around the mass production principles which in many industries are now looking inadequate and tired."
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Ficção científica a entrar-nos pelo ecrã todos os dias...