Mongo e dimensão das empresas e das encomendas

Deste artigo "The Return of “Made in the U.S.A.”" sublinho os seguintes trechos:
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"Now, America's rich manufacturing history is returning in the form of small, high-end production lines that proudly proclaim they’re locally made.
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The key is to have the branding represent not just a location, but a level of quality.
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“People are willing to pay more for small batch, individual line, high quality
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It's not only about finding the local customer who's willing to pay. It's finding the national and the international customer who's willing to pay,” Lees says. The focus is on producing high quality, limited-edition items that can't be found anywhere else."
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A polarização dos mercados leva a isto, sucesso para os McDonald's num extremo e para os várias estrelas Michelin no outro extremo, em simultâneo. Só que de um lado temos a uniformização e no outro o artesanato.
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Mongo é isto.