Valor, sempre o valor, não o preço

Como combater a concorrência do baixo-preço?
.
Não, normalmente não passa pela redução de custos, se o concorrente estiver noutro campeonato, com preços muito mais baixos.
.
"That said, global brands might devote more of their efforts to upgrading their own products, taking a page from the playbook of footwear manufacturers challenged by Chinese counterfeiters in the 1990s. In addition to ramping up their own enforcement efforts to substitute for the work of government investigators, these manufacturers made their high-end items even more expensive, (Moi ici: Estratégia abordada aqui) ) to further distance their products from imitators. They added more top-tier leather, more crocodile hides, more use of imported machinery. Most of these improvements came in the form of upgrades to surface and side materials, which would clearly distinguish authentic shoes from knockoffs. The manufacturers seem to have come to the same conclusion Qian did: For top-of-the-line products, imitation isn't merely flattery—it's also good for business."
.
Claro que quem não tem uma marca... pode começar por a criar, alimentar e fazer crescer, com calma, com carinho, com tranquilidade, com segurança... de trás para a frente.
.
Trecho retirado de "The Highest Form of Flattery"