“Never waste the opportunities offered by a good crisis”

A Harvard Business Review de Novembro passado traz um artigo interessante que merece destaque "Finding Competitive Advantage in Adversity - Difficult business environments can offer rich opportunities to entrepreneurs" de Bhaskar Chakravorti.
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O artigo não deixa de ser uma lição para todos aqueles que pedem ajudas para as empresas suportarem as mudanças e impedem, com isso, o esforço de renovação dessas mesmas empresas para se adaptarem a uma nova realidade.
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"Considerable evidence shows that periods of extreme adversity foster innovation and the building of companies. For example, 18 of the 30 firms currently on the Dow Jones Industrial Index were founded during economic downturns. The Kauffman Index of Entrepreneurial Activity showed that the rate of new-business creation was higher during the deepest part of the 2009 recession than it had been in the 14 previous years, including the 1999–2000 technology boom. (Moi ici: Fantástico!!!)
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Moments of crisis have historically served as a powerful impetus for innovation, ... The entrepreneurs who thrive in the face of adversity are a different breed from those who flourish when resources are unlimited, such as in Silicon Valley during the 1990s.
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To ground your thinking about the benefits that adversity can offer, go back to Michael E. Porter in The Competitive Advantage of Nations: “Competitive advantage emerges from pressure, challenge, and adversity, rarely from an easy life.” Necessity, coupled with four key opportunities, can indeed be the mother of some serious inventions.
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During the 20th century, many breakthroughs took us to uncharted and unimagined territory. But now we are discovering their unintended consequences: unbalanced growth and self-limiting orthodoxies, which may well be the predominant features of the decades ahead.
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The “new abnormals”—the entrepreneurs who survive—will be those who harness the competitive advantage of adversity. The present century holds a treasure trove of bottlenecks, constraints, and other major difficulties that will be with us for a long time. It would be a shame if — as entrepreneurs, managers, and investors — we were to let such an abundance of serious crises go to waste."