O sensemaking que se vai impor!!!

Nas últimas semanas muita gente que vivia num mundo à parte começou a sentir o embate da realidade. A comunicação de 29 de Setembro representa o primeiro estalar de um modelo insustentável.
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Assim, muita gente vai ser despertada pela crua realidade, do sono hipnótico das sereias que prometem carne ao almoço e jantar, amanhãs que cantam e um carrossel de festivais e eventos.
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Vão ser obrigadas a fazer um corte epistemológico e assimilar uma nova compreensão da realidade, vão ter de fazer sentido dessa nova realidade. Karl Weick, Kathleen Sutcliffe e David Obstfeld dão pistas sobre o fenómeno neste poético artigo "Organizing and the Process of Sensemaking":
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“Sensemaking involves the ongoing retrospective development of plausible images that rationalize what people are doing.
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Explicit efforts at sensemaking tend to occur when the current state of the world is perceived to be different from the expected state of the world, or when there is no obvious way to engage the world. In such circumstances there is a shift from the experience of immersion in projects to a sense that the flow of action has become unintelligible in some way. To make sense of the disruption, people look first for reasons that will enable them to resume the interrupted activity and stay in action.
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To focus on sensemaking is to portray organizing as the experience of being thrown into an ongoing, unknowable, unpredictable streaming of experience in search of answers to the question, “what’s the story?”
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Sensemaking Organizes Flux. Sensemaking starts with chaos.
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Sensemaking Starts with Noticing and Bracketing (Moi ici: Os modelos mentais que têm guiado muita gente vão ter de ser suspensos, postos entre parêntesis)
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Sensemaking is about labeling and categorizing to stabilize the streaming of experience.
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Sensemaking Is Retrospective
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Sensemaking Is About Presumption. To make sense is to connect the abstract with the concrete.
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Sensemaking Is About Action.
If the first question of sensemaking is “what’s going on here?,” the second, equally important question is “what do I do next?”
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Sensemaking Is About Organizing Through. Communication. Communication is a central component of sensemaking and organizing: “We see communication as an ongoing process of making sense of the circumstances in which people collectively find ourselves and of the events that affect them.”"
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E para as empresas que continuam a ver a sua competitividade e rentabilidade a esvair-se, que tal olhar para as empresas do mesmo sector que brilham e evidenciam sucesso?
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Por que é que têm mais rentabilidade? Por que é que são mais competitivas?
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Em que é que diferem?
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Trabalham para os mesmos tipos de clientes?