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“staying focused and true to a strategy has been, and always will be, hard to do.
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The hunger for volume has meant that many individuals and firms are uncomfortable with (or even shocked by) the notion that, to achieve a distinctive strategy, they will need to turn away work that a major competitor may reasonable want to serve.”
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“you can’t get the benefits of a strategy that you don’t implement, and half measures are unlikely to work. Strategy is not about understanding something – or planning to get around to it. It’s about having the courage to make it happen. You can’t let other people, even clients, determine the pace at which you create your distinctiveness.”
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“Courage is one of the scarcest commodities there is. That’s why it’s a significant source of competitive advantage!”
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