terça-feira, janeiro 05, 2010

Modelos de negócio (parte V)

Um "working paper" a não perder "From Strategy to Business Models and to Tactics" de Ramon Casadesus-Masanell e Joan Enric Ricart.
"Although it is uncontroversial that for organizations to thrive managers must have a good understanding of how business models work, the academic community has, so far, only offered early insights on the issue. In truth, there is not yet agreement on what are the distinctive features of superior business models. We believe that the dispute has arisen, in part, because of a lack of a clear distinction between the notions of strategy, business model, and tactics. The purpose of this paper is to contribute to this literature by presenting an integrative framework to distinguish and relate the concepts of business model, strategy, and tactics.
Put succinctly, business model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders. Strategy refers to the choice of business model through which the firm will compete in the marketplace. Tactics refers to the residual choices open to a firm by virtue of the business model that it employs."

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