sábado, setembro 19, 2009

It's value that rules the world

"How do you respond to the notion, popularized by Wal-Mart and others, that price rules the world?


I think it's value that rules the world. There's an awful lot of evidence across an awful lot of categories that consumers will pay more for better design, better performance, better quality, better value, and better experiences. Our biggest discussion item with a lot of retailers is getting them to understand that price is part of it, but in many cases not the deciding factor.

What we keep reminding them is that the real key to driving same-store sales is innovation."

"What P&G Knows About the Power of Design" na revista Fast Company de Junho de 2005

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