quinta-feira, agosto 13, 2009

Os efeitos da liberdade e do empowerment

"In most organizations, the decision-making freedoms of frontline employees are highly circumscribed. Sales reps, call center staff, office managers, and assembly line workers are usually trussed up in tangle of top-down policies, “best practices,” and standard operating procedures. Yet it’s impossible to build a highly adaptable organization without first expanding the scope of employee freedom. To create an organization that’s adaptable and innovative, people need the freedom to challenge precedent, to “waste” time, to go outside of channels, to experiment, to take risks and to follow their passions."
.
Aconselho a leitura deste artigo sobre a experiência realizada pelo Bank of New Zealand.
.
Por exemplo, como é que o controlo central poderia gerar esta acomodação às necessidades dos clientes?
.
"In Takapuna, a tiny Auckland suburb, BNZ became the first bank to open on Sunday mornings. This allowed the store to serve the thousands of customers who flocked in to the local farmers’ market. In South Island ski towns, store managers opted to stay open until late in the evening, so skiers could attend to their banking needs after a full day on the slopes. Within city centers, many store managers chose to synchronize their schedules with nearby retailers, rather than to keep bankers’ hours. Within 6 months, nearly 95% of BNZ’s 180 stores had altered their opening hours in some way"
.
"“It’s amazing,” says Blair. “If you get head office out of the way and give people accurate data about their performance, they quickly figure out that its good to be open when there’s money to be made!
.
Reparem na conjugação dos três parâmetros: incentivos, liberdade/autonomia e dados!!!
.
"At BNZ, store employees have the incentives, the data, and the freedom that are typical of a small business owner. As a result, most regard themselves as more than mere clock-punchers; they’re folks who have a real stake in a real business—and they run it as if it was their own."
.

1 comentário:

Vitor Silva disse...

>>Reparem na conjugação dos três parâmetros: incentivos, liberdade/autonomia e dados!!!

incentivos e liberdade acho que quem decide já começa a perceber... mas dados?
dizer que vale a pena dar às pessoas os dados base para elas (quem quiser fazer isso claro) poderem estudar e perceber o contexto de certas decisões isso já me parece que ainda está longe...