terça-feira, maio 05, 2009

Mudar de vida

Mais um trecho de "Private Label" de Thomassen & Lincoln:
.
"You read all the Private Label analysis reports around and what do they do, apart from sending you asleep? Frankly, nothing. A radical revolution has happened. Radical solutions are needed. Solutions along the lines of ‘we must improve the quality of our offering’ are all very nice.
But do they change anything? Not really, if you are honest. Assess your real brand position with respect to Private Label and then take the steps you must take before those steps take you away. Always, always seek radical solutions. You’ll need them.
.
We’re very tired of seeing the same old boring solutions proposed again and again… lower price, innovate some more, be nice to them and improve quality. These sorts of solutions are going to take you as far as they have so far. NOWHERE. Simply put, it’s a brave new world and it needs brave new solutions, not conventional ones."
.
Gosto desta linguagem, gosto desta atitude!
.
Nada de paninhos quentes. Encarar o touro bem de frente!!!
.
"It’s time to stop. It’s time to stop the conventional. It’s time to get radical. Or else you simply won’t have a business to run."
.

Sem comentários: