Concentrar uma organização no que é essencial ...

... é mais urgente do que nunca.
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É aquela coisa do back to the basics...
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Mais um testemunho, desta feita em "Winning in Turbulence: Clarify Strategy--Choose Where and How to Win" de Darrell Rigby.
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"When a person's life is threatened, the body adapts superbly for fight or flight. Blood flow is diverted to the lungs and other critical areas. The pupils dilate to improve vision, and hearing is sharper. Breathing, heart rates, and response times accelerate. The odds of survival improve.
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If only a company could respond so brilliantly to the dangers of a downturn. Instead, executives often struggle to distinguish between core activities and less-vital functions. They look inward rather than outward. Their decisions are hampered by loss of concentration, diminished creativity, and an inability to perceive and learn from new information. When that happens, the odds of survival deteriorate.
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The goal of strategy in a downturn is to help you end up on the right side of the mortality tables--not just surviving but poised for growth, as Darwinian forces eliminate weaker competitors. To build that strategy, you need to know exactly where you will compete, how you plan to win, and how you will mobilize the organization to implement the strategy.
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Where to compete: defining the core
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"Bain's analysis shows that concentrating on a company's core business dramatically improves the odds of success in a downturn. About 95 percent of the companies that we call sustained value creators--those that maintained at least a 5.5 percent real growth rate in revenue and profit over ten years while earning back their cost of capital--are leaders in their core businesses. Strong cores also helped this group perform better and recover faster in the last downturn: average net profit margins bounced back to 6.5 percent in 2002, only slightly below pre-recession levels in 2000. Their competitors fared much worse, with average net profit margins falling to around 1 percent during the same period, a drop of about 3 percentage points. Again, it's like the human body: faced with threats, it relies on the fundamental systems at its core that afford the best chance of survival."
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