quinta-feira, março 19, 2009

Para reflectir

Seth Godin chama a atenção para diferentes alternativas que uma empresa pode abraçar para manobrar na situação actual.
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Consider for a minute the pivot points available to you:
  • Keep the machines in your factory, but change what they make.
  • Keep your customers, but change what you sell to them.
  • Keep your providers, but change the profit structure.
  • Keep your industry but change where the money comes from.
  • Keep your staff, but change what you do.
  • Keep your mission, but change your scale.
  • Keep your products, but change the way you market them.
  • Keep your customers, but change how much you sell each one.
  • Keep your technology, but use it to do something else.
  • Keep your reputation, but apply it to a different industry or problem.
Pivots for change

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