Este é o tempo para repensar a estratégia (parte XI)

Ainda há dias escrevi neste postal The vanishing middle market:
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"Esta crise talvez não tenha criado nada de realmente novo no mundo dos negócios!
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Talvez esta crise em que estamos mergulhados a nível mundial não tenha feito mais do que acelerar algo que já estava em curso."
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Entretanto, o The McKinsey Quarterly publica uma entrevista (A fresh look at strategy under uncertainty: An interview) com Hugh Courtney, autor do livro "20/20 Foresight: Crafting Strategy in an Uncertain World". Nela, o Courtney afirma:
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"The financial crisis has actually brought greater clarity because it has forced us to recognize that we have a lot more level three and level four situations than we would have admitted a few months ago. They probably were there all along, yet the bias was toward thinking that issues were more at level one and level two.
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Maybe the world and the uncertainties we face haven’t changed all that much as a result of the financial crisis, but our perception of risks has. That means there is a real opportunity to rethink the way we make strategic decisions, the way we plan under uncertainty."
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Este insight é incisivo:"Maybe the world and the uncertainties we face haven’t changed all that much as a result of the financial crisis, but our perception of risks has."