domingo, janeiro 11, 2009

The vanishing middle market

Esta crise talvez não tenha criado nada de realmente novo no mundo dos negócios!
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Custa-me a engolir esta afirmação ... talvez a ideia ainda não esteja bem trabalhada.
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Talvez esta crise em que estamos mergulhados a nível mundial não tenha feito mais do que acelerar algo que já estava em curso.
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Ao ler este artigo "In New York, No Crisis for Niche Manufacturers" lembrei-me logo de Suzanne Berger e sobretudo de " “The vanishing middle market” (Porque não podemos ser uma Arca de Noé! (II) ).
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"But in recent years, small manufacturers like Bien Hecho (Spanish for “well made”) have been on the rise, making products for niche markets and wealthy customers. And now, even as the broader economy is suffering, many of those manufacturers are proving surprisingly resilient, city officials and economic analysts say."
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"“For a lot of the niche manufacturers, including those that are broadly appealing to the high-end market, they may be doing O.K.”"
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"In Brooklyn, the number of jobs for niche manufacturers, which are not only small but also tend to have local clients, rose by 17 percent between 2001 and 2007, said James Parrott, the chief economist of the Fiscal Policy Institute. In the same period, the number for manufacturers making products for mass markets declined by 48 percent. "
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Em simultâneo no mesmo jornal "At McDonald’s, the Happiest Meal Is Hot Profits"
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"As of November, the latest data available, the company had delivered 55 consecutive months of increases in global same-store sales. During a year when the stock market lost a third of its value — its worst performance since The Great Depression — shares of McDonald’s gained nearly 6 percent, making the company one of only two in the Dow Jones industrial average whose share price rose in 2008. (The other was Wal-Mart.)"
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A crise só veio acelerar algo que estava em curso, o fim do mercado do meio-termo.

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