quarta-feira, dezembro 03, 2008

Deflação e migração de valor

Eis um bom exemplo do que se está a passar: deflação e migração de valor.
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"Tesco has suffered its weakest sales growth since the mid-1990s after targeting cash-stretched customers with cheaper brands.
Britain's biggest supermarket chain reported this morning that like-for-like sales, excluding petrol, rose by 2% in the last three months – just half the growth achieved in the previous quarter."
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"The discount supermarket sector has profited from the economic turmoil this year as rising inflation, especially for food, has prompted many shoppers to trade down and choose cheaper stores and brands."
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Aqui: Discount drive hits Tesco sales.

1 comentário:

CCz disse...

This suggests sales are basically flat, but volumes are up suggesting some serious discounting.
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http://calculatedrisk.blogspot.com/2008/12/cyber-monday-results.html