Migração do valor (parte II)

Os tempos que correm convidaram-me a reler um livro já com uns anitos em busca de pistas para algum capacidade de 'reframing' ("Value Migration - How to Think Several Moves Ahead of the Competition" de Adrian Slywotzky)
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Encontrei uma passagem que se aplica bem à nossa actualidade futura próxima:
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"But perhaps the most dramatic market opportunities for new business designs are created by external shocks.
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These phenomena can abruptly upset the business chessboard, recasting both customer priorities and the economic viability of different business designs (modelos de negócio).
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External shocks can be very difficult to predict. What is not difficult to predict, however, is that shocks will create significant opportunities for new business designs. So while all organizations may not be able to afford the luxury of trying to predict the exact nature and timing of external shocks, there is no established competitor that can afford not to expand its competitive field of vision once a shock has occurred. In the wake of a significant external shock, the most important question becomes: What new business designs may be taking advantage of the situation to encroach on the incumbent's customer franchise?"