"The Four Truths of the Storyteller"

Na vida das organizações, é preciso saber contar histórias. Ontem de manhã, a última coisa que fiz, antes de sair de casa, foi imprimir este artigo "The Four Truths of the Storyteller", do número de Dezembro da Harvard Business Review, para ler durante a viagem de comboio para o Porto.

"Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees.
Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph."

Assim que li este trecho lembrei-me deste discurso de Henrique V no dia de São Crespim/São Crespiniano, antes da batalha de Agincourt.

"Storytelling plays a similar role today. It is one of the world’s most powerful tools for achieving astonishing results. For the leader, storytelling is action oriented—a force for turning dreams into goals and then into results."

"The spirit that motivates most great storytellers is “I want you to feel what I feel,” and the effective narrative is designed to make this happen. That’s how the information is bound to the experience and rendered unforgettable."

Trechos de "The Four Truths of the Storyteller" de Peter Guber.