sábado, março 03, 2007

Dealing with Darwin

A leitura do número de Março-Abril, deste ano, do "Balanced Scorecard Report" fez-me crescer água na boca.
Deu-me a referência do autor Geoffrey Moore e do livro “Dealing with Darwin: How Great Companies Innovate at Every Phase of their Evolution”.

Como introdução podemos ler:
"In the Darwinian world of natural selection, the organism that adjusts to stressful changes in its environment is the one that survives and prevails. Natural selection forces a breaking away from the pack – in both ecosystems and markets. Innovation is not a choice, but rather a design specification; not a strategy, but a requirement. It’s a Darwinian imperative to innovate forever.

In enterprise, however, humans disrupt the natural order by resisting change. Organizations have a sense of equilibrium that they don’t want to threaten by doing what their competitors won’t.
Organizations must stay imbalanced, creating mechanisms that will encourage and reinforce a radical strategy that allows them to break away from the pack.

In an environment where globalization, deregulation, and commoditization exact their toll everywhere, the greatest up-front threat to your enterprise is risk-averse leadership and management."

Trata-se de um livro dedicado à inovação, nas suas mais diferentes formas. Uma breve pesquisa na Internet, permitiu-me encontrar o sítio do livro e o blog do autor.

Na recensão do livro, feita pela revista Business Week, pode ler-se: "While the target reader may occupy an office on the 50th floor, Moore's approach in the middle chapters is decidedly down-to-earth. He identifies 15 types of innovation and explains what kind of company at what phase of its development will get the most out of each. He explores four strategies for the growth phase of a product or service category, eight for mature phases, and three for the endgame."

Para um visual como eu, é um conforto um livro com esquemas, com mapas, com... como se pode adivinhar pela pesquisa do sítio do livro.

Como exemplo da linguagem "down-to-earth" este postal: "“Best in Class” is a Sucker Bet"

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