terça-feira, fevereiro 06, 2007

Profit is Sanity, Volume is Vanity

"We're not saying companies shouldn't pay attention to their competitors; they might be doing reasonable things that you may also want to do," Armstrong says. "What we're saying is that the objective should not be to try to beat your competitor. The objective should be profitability. In view of all the damage that occurs by focusing on market share, companies would be better off not measuring it."

The 'Myth of Market Share': Can Focusing Too Much on the Competition Harm Profitability?" aqui.

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