Fazendo um zoom à fase inicial, a da formulação da estratégia, temos:
A lâmpada iluminada e o acrónimo SWOT, representam os dois lados do cérebro a operarem: a criatividade e e a racionalidade.
Ontem à tarde, debaixo de chuva, mas protegido pelo arco que dá acesso à Igreja de Sta. Clara no Porto, enquanto aguardava por alguém, tive oportunidade de ler este interessante artigo que exemplifica a utilização de ferramentas (rich picture) que promovem o funcionamento do lado direito do cérebro no processo de formulação de uma estratégia.
"Development and Design of a 'Dynamic' Balanced Scorecard in Local Government" de David Todd e Elaine Palmer. Neste artigo pode ler-se: "In order to ensure that the measures used in a scorecard are the right ones, managers need to look beyond their existing set of measures. A starting point for every measurement system design, regardless of whether it is a large company-wide system or a small executive feedback form, is a pre-design phase. A pre-design phase focuses on an understanding of the organisation and its environment. This approach ensures that the system is developed from the outside-in, so that designers understand what is actually required of the system, and thus from the outset ensure that the best possible solution can be offered. By understanding the current situation before designing the actual measurement system, it is far more likely that the resulting measurement system will be appropriate and useful. Essentially the context must be described first before the available measurement information can be filtered and disseminated.
A number of pre-design techniques exist. The most common of these is the traditional SWOT analysis, which focuses on the identification of strengths, weaknesses, opportunities, and threats for the organisation under question. However, there is a growing school of thought that suggests the pre-design phase is more powerful if it is visual in nature. Soft systems methodology (SSM) literature puts forward the use of the Rich Picture approach as an especially powerful context-setting visual tool (Checkland, 1999; Checkland and Scholes, 1999)."
A number of pre-design techniques exist. The most common of these is the traditional SWOT analysis, which focuses on the identification of strengths, weaknesses, opportunities, and threats for the organisation under question. However, there is a growing school of thought that suggests the pre-design phase is more powerful if it is visual in nature. Soft systems methodology (SSM) literature puts forward the use of the Rich Picture approach as an especially powerful context-setting visual tool (Checkland, 1999; Checkland and Scholes, 1999)."
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