“For firms that have truly made the shift to the customer-driven mindset, here are some of the practices that tend to emerge.Como eu gosto da imagem deste postal de 2008:
1. Target. Identify your core market of primary customers. Delighting this group is important so that you have a resilient customer base. Trying to satisfy everyone at the outset practically guarantees average products and services that will not delight anyone. Careful choices need to be made in terms of where to put one’s efforts."
Excerto de: Stephen Denning. “The Age of Agile”