"Identify your core market of primary customers" (parte II)

E em alinhamento com a importância da noção de cliente-alvo, "Identify your core market of primary customers", este texto, "NBA players love this shoe brand so much, they just bankrolled it":

"The brand, launched by a husband-and-wife team from Utah, creates twists on classic men’s shoes, like oxfords made of interesting materials, wools mixed with leathers, and boots with woven designs. While most startups play it safe with their first collections, Taft co-founder Kory Stevens believes the key to the brand’s success has been to stand out. “My thinking was, if we don’t create designs that really pop online, we’re just going to fade into oblivion,” he tells me. “The strategy worked. A certain type of customer really gravitated to this look, and it started spreading virally.”"