"the heart of ecosystem strategy is the search for alignment"

Um excelente texto a merecer mais do que uma leitura, "Ecosystem as Structure: An Actionable Construct for Strategy":

"An alternative perspective, which I call ecosystems-as-structure, offers a complementary approach to considering interdependent value creation. ... starts with a value proposition and seeks to identify the set of actors that need to interact in order for the proposition to come about.
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The ecosystem is defined by the alignment structure of the multilateral set of partners that need to interact in order for a focal value proposition to materialize.
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places the value proposition as the foundation of the ecosystem—it is the proposed value proposition that creates the (endogenous) boundary of the relevant ecosystem.
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When a value proposition depends on a shift in ecosystem structure, the additional strategic question that is raised concerns alignment: How will the innovator create the impetus for other actors, who may not be directly linked to the innovator, to change? Crafting an ecosystem strategy hinges on a clear understanding of what the relevant pieces are and where the boundaries of dependence and independence lie.
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If the heart of traditional strategy is the search for competitive advantage, the heart of ecosystem strategy is the search for alignment. The value, rarity, and inimitability of resources finds its analog in multilateral partnerships, and sustainability of advantage has as much to do with maintaining relationships as it does with keeping rivals at bay. While the status, size, and capabilities of firms will clearly impact their ability to act and shape interdependence, status, size, and capability can only take an organization so far. Asymmetric interdependence—in which an innovator’s success depends more heavily on a partner breaking away from business as usual than does the partner’s continued success in its usual business depends on the innovators’ choices—can upend expectations of size and authority."