"Customers buy and use your product because they want to make their life better. ... This is what we mean when we say “Jobs to be Done is about progress”.
However, customers hit roadblocks during their journey to become a better version of themselves. These struggling moments are what cause them to reach for a solution…and they belong in your Job [Moi ici: Comparar as duas versões que se seguem]
When I’m lost…
When I’m lost in a city that I’ve never been to, don’t know the local language, and worried that I’ll be wasting my time in places I don’t want to be in…"
Trechos retirados de "Your Job Story Needs A Struggling Moment"