quinta-feira, novembro 17, 2016

O que vai fazer?

"It seems reasonable to use these intentions as a basis for forecasting the impact on taxes, trade, demand, employment, and mobility of labor.
One thing we can say with confidence is that uncertainty will remain high for some time in politics, macroeconomics, and business, at both global and national levels. We can also assume that precise point forecasts are likely to be wrong. Likewise, we know that whatever our historical assumptions have been, many are likely to change as technology advances. And the impacts of policies will be highly specific in nature, degree, and speed for each industry and company.
The capabilities of adaptation, shaping the business environment, and ambidexterity (the ability to apply different and potentially conflicting approaches to strategy, as described above, in different parts of the business) are typically under-developed in large established companies and will likely become more important. This is necessarily so, since winning in uncertainty requires more than defensive moves, and every company will need to both run and reinvent the business.
Companies need to detect, interpret, and translate patterns in politics and macroeconomics for business implications. We are living in an era where macro effects can easily swamp competitive and operational considerations. For example, the presence or absence of a trade deal or an interest rate cut can potentially have a bigger impact than reducing cost or increasing marketing."
O que é que uma PME pode fazer, deve fazer, para navegar nesta situação?
Desenhar cenários, imaginar futuros possíveis, futurizar e preparar estratégias menos vulneráveis.

Trechos retirados de "The World Just Got More Uncertain and Your Strategy Needs to Adjust"

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