"1.Don't buy what the sector has defined itself as. If you accept the definition, you also accept the boundaries and you will fail to see potential for innovation.Bem na onda da mensagem de "Edge Strategy" de Alan Lewis e Dan McKone e, bem na onda de casos como estes:
2.Be aware that opportunities are all around you, waiting to be recognized."
Why Are We Still Classifying Companies by Industry?"
Trecho retirado de "Culture Stop competing for less: How to adopt a 'blue ocean strategy' and unlock value innovations in the Boardroom"