"not all experiences are created equal. the Anthropology of Experience tells us that we create our identities through performances where we tell stories about ourselves to each other. if brands want to stage powerful experiences that resonate, these experiences must allow for the creation of meaning on a personal level. Experiences cannot be mass-produced; they must allow for the expression and projection of personal identity. not unlike the difference between watching a baseball game and playing one, brand experiences that allow us to project our beliefs, values, desires, abilities, and motivations to ourselves and each other will have the most power and resonance."Trecho retirado de "How to Win in the Experience Economy"
terça-feira, junho 28, 2016
"Experiences cannot be mass-produced"
Por isto é que Mongo é gigantes-unfriendly: