"A separate but equally indicative failing is to incessantly cite Apple and Steve Jobs to any and all clients as a paragon of excellence and instruction for brand building. If you find yourself sitting through a ninety-minute sermon on the power of Apple’s branding and its relevance for your portable toilet business it may be time to press the escape button."Recordar "Cuidado com o título" e "Pensamento contrário"
"First, any mention of millennials means you are dealing with a marketing moron and should lead to immediate cessation of all discussions. I’m serious about the “moron” tag. Anyone dumb enough to think that the 14 million British millennials qualify as a segment needs their head examined. They fail every possible test of segmentation and anyone who refers to them in any context other than to point out that they are a total load of clichéd bollocks should not be trusted."Recordar "Voltar ao Lugar do Senhor dos Perdões"
Trechos retirados de "Mark Ritson: The seven unmistakable signs of a shit brand consultant"