Mas alguém está contra o crescimento? RT @tvi24pt: Silva Lopes foi «defensor do crescimento económico de Portugal»Como não recordar aqueles políticos que dizem que a estratégia é "Reduzir o desemprego!"
— Carlos P da Cruz (@ccz1) April 3, 2015
Acaso faz sentido uma estratégia para, deliberadamente, diminuir o crescimento económico de Portugal?
Acaso faz sentido uma estratégia para, deliberadamente, aumentar o desemprego em Portugal?
Então, lembrei-me desta regra de polegar de Roger Martin acerca da estratégia:
"The very essence of strategy is explicit, purposeful choice. Strategy is saying explicitly, proactively: "We're going to do these things and not those things for these reasons."A minha velha guerra sobre o que são objectivos e o que são consequências... o poder da obliquidade... até Aristóteles dizia que não era feliz aquele que vivia procurando a felicidade.
The problem with a lot of strategies is that they are full of non-choices. Probably most of us have read more than a few so-called strategies that say something like, "Our strategy is to be customer centric." But is that really a choice?
You only know that you've made a real strategic choice if you can say the opposite of what that choice is, and it's not stupid. So, think about 'customer centric.' The opposite would be what? We ignore our customers? How does that work? Can you point out many companies that succeed and make lots of money ignoring their customers? Well, then being customer centric is not a strategic choice.
What happens too often is that cyclical planning overtakes strategy development.
This is because setting strategy is an art form, but it comes with a lot of bureaucratic baggage, and often the baggage gets ahead of making the purposeful choices.
I would argue that 90 percent of the strategic plans I've seen in my life are really more accurately described as budgets with prose. Lots of prose at the front end of a budget. In some sense, that's a better budget than simply a budget that has only numbers. But it's still a budget; it isn't a strategy."
Trechos retirados de "Roger Martin's Unconventional Wisdom"