Por que é que um balanced scorecard é útil para a execução de uma estratégia?
"The third discipline is to make sure everyone knows the score at all times, so that they can tell whether or not they are winning.
This is the discipline of engagement.
Remember, people play differently when they are keeping score. The difference in performance between a team that simply understands their lead and lag measures as a concept, and a team that actually knows their score, is remarkable. If the lead and lag measures are not captured on a visual scoreboard and updated regularly, they will disappear into the distraction of the whirlwind. Simply put, people disengage when they don’t know the score. When they can see at a glance whether or not they are winning they become profoundly engaged.
Great teams know at every moment whether or not they are winning. They must know, otherwise, they don’t know what they have to do to win the game. A compelling scoreboard tells the team where they are and where they should be, information essential to team problem solving and decision making.
That’s why a great team can’t function without a scoreboard that compels action. Without it, energy dissipates, intensity lags, and the team goes back to business as usual.
Remember that you are always competing with the whirlwind and it’s a tough adversary. Without a visible scoreboard, the WIG and lead measures could be forgotten in a matter of weeks, if not days, in the constant urgency of your day-to-day responsibilities."
Trechos retirados de "The 4 Disciplines of Execution: Achieving Your Wildly Important Goals" de Chris McChesney, Sean Covey e Jim Huling.