sexta-feira, agosto 29, 2014

E voltamos à batota...

"The big shift, you see, is that while stores are ceasing to be vital for the distribution of products they are becoming more profoundly crucial for the distribution of experiences.  The store allows the consumer to engage the brand, its products and its culture in a visceral and emotional way that simply cannot be replicated online. Therefore, as more and more sales are attributed to mobile, social and online channels, the store’s strategic importance has to shift to delivering more powerful, galvanizing experiences that forge love and loyalty. In short, the store is becoming a media experience!  And if executed properly, I would argue that the physical store experience is most powerful form of media a brand has at its disposal.
Don’t Down-size the Store. Right-size the Experience.
In short, the era of the store as the primary distribution channel is rapidly coming to an end.  The era of the store as media is upon us."
Trechos retirados de "The Future Of Retail: Experiences Per Square Foot"

Recordar "Acerca da batota".

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