Qual é a alternativa?

Este artigo "The Balanced Scorecard (BSC) for Danish Farms – Vague Framework or Functional Instrument?" merece várias leituras. Vamos à primeira:
Ao ler mais de metade do artigo estava muito crítico em relação ao mesmo. Verdadeiramente, não se falava de uma estratégia explícita, falava-se sob a orientação de uma estratégia nunca referida, a do preço mais baixo.
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Por isso, é toda virada para dentro, esquece os clientes. Até que li:

"Seen from a BSC standpoint the “customer perspective” is only implicitly taken into consideration in the existing strategic planning concept. The much discussed development of agriculture from production driven markets to market driven production has obviously not yet had a fundamental impact on the farms’ management structure.
The focus is mainly on the “internal processes perspective”. Furthermore, the “learning and growth perspective” is undervalued. These results are not unexpected because agriculture traditionally has a very strong orientation of all its structure towards production, while the market or general outside orientation is much weaker.
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Not at least for this reason the results show that the implementation of the (original) BSC concept into Danish agriculture has to be accompanied by a general shift in the business orientation."

Depois, percebe-se melhor a coisa quando se lê:

"However, once a farmer in Denmark has decided to be a crop, dairy or pig producer he cannot change his specialisation or his business strategy easily. Even his choice of production technologies is largely restricted by legal regulations. Neither can he choose freely to sell his products to whom and at a price he wants. The majority of agricultural producers are selling their products to big processing and packing companies and are also buying most of their input factors from big suppliers. The primary agricultural sector is also characterised by low market power of individual farms. Altogether the typical Danish farm is a highly integrated small business with low strategic flexibility."

Máquinas de produção eficiente, difíceis de bater no preço. Recordar que o artigo refere que o produtor de leite tem uma instalação média com ... 145 vacas! (Em Portugal em 2010 a média era de 18 vacas)
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Qual é a alternativa? Actuar nos terrenos onde eles não podem ou não querem actuar. Recordar "Se a tribo dos Qimondos imaginasse..."