"to think about procurement as a mixture of both buying and shopping. We could harp on about bizarre bazaar stories, suggesting that "buying is from Mars and shopping is from Venus," but there are far too many stereotypical pitfalls in that line of argument....
Straightforward buying is quite possibly all we need when choosing between highly commoditized products, but almost anything else we procure (most purchases and all the most important purchases) benefit from elements of shopping as well as buying.
...
Returning to the notion of buying and shopping, we can now propose a better rule of thumb than "buying is from Mars, shop-ping is from Venus." Despite pitfalls of its own, "buying is for satisficers, shopping is for maximizers" is hopefully a helpful slogan."
Trechos retirados de "The Price of Fish: A New Approach to Wicked Economics and Better Decisions"
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