Sem uma relação amorosa com os clientes-alvo... nada!

"As I sat there in the ginormous company’s fancy conference room, it occurred to me that everything they said about their target market was a ploy to get the customer to take an action—to consume, to buy, to transfer money into said ginormous company’s increasingly ginormous (but maybe not enough) coffers. They expressed no genuine love for the customer. He was a target. She was a sitting duck. Customers apparently had no inherent value beyond what they were able to add to the ginormous company’s bottom line and no purpose apart from keeping everyone in that room employed. The customer would have been completely irrelevant, except that the ad campaigns being created needed an audience and the product being manufactured needed someone to buy it—and then buy some more. But why?"
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Trecho retirado de "Zilch: The Power of Zero in Business" de Nancy Lublin"