Os modelos de negócio e a criação de valor (parte I)

Excelente artigo "The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation’s Technology Spinoff Companies" de Henry Chesbrough e Richard S. Rosenbloom.
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Primeiro um breve resumo da história da ideia de modelo de negócio:
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"Thus, a firm’s current businesses influenced its choice of likely future businesses as well. (Moi ici: O espaço de Minkowski não perdoa)
While the notion of strategy subsequently was developed in a myriad of directions, one branch of its development that prefigures the argument here was research in how managers could leverage the resources of the organization beyond that organization’s current business.
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A later branch of the strategy literature incorporated cognitive bias into the idea of strategy.
(Prahalad and Bettis (1986) introduced the notion of a dominant logic: a set of heuristic rules, norms and beliefs that managers create to guide their actions.
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While incumbent firms were able to capitalize on incremental innovations, their expertise and knowledge became liabilities in the face of radical technology changes. (Moi ici: não é só na vertente tecnológica, acontece o mesmo quando um terramoto provoca uma mudança nos factores abióticos. A citação seguinte explica muito bem como a teia impede e cega o perceber e abraçar a mudança.)
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They argued that a change in the system linkages upsets the managerial heuristics that have developed to coordinate components – a technical variant of dominant logic. These managerial heuristics again provide a useful filter for firms coping with technological change, but they constrain the actions of firms as well.
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In sum, the technological management literature shows that firms have great difficulty managing innovations that fall outside of their previous experience, where their earlier beliefs and practices do not apply."
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Continua.